Together, we unseat your competition.
Win bigger clients.
Be ready to deliver.
AND NEW helps owner-operated businesses strengthen their offer, operations, and pitch so they can compete for larger contracts—with practical automation where it adds value.
Prefer a person? Talk to Michael · michael@andnew.ca
Larger-Client Readiness Check
Start here
Who we are
AND NEW is a business transformation consulting firm that helps owner-operated businesses become enterprise-ready and win against established competitors. We combine strategy, operations, technology and commercial execution to unlock new markets and create lasting growth.
Practical Strategy
Real solutions for real businesses.
Hands-on Execution
From plan to performance.
Measurable Results
New clients. Stronger positions. Sustainable growth.
Our purpose
To give ambitious businesses a fair shot.
We level the playing field by giving smaller and mid-sized businesses the structure, capability and confidence to compete and win in larger markets.
It's not about being the biggest. It's about being the best prepared.
The A.N.D. N.E.W. Method
We identify the larger client you want to pursue, then help you prepare the offer, operations and evidence they will expect to see.
Assess
Understand your business, capabilities, risks and competitive position.
Chat above and watch your story fill in here.
Name
Identify and define the real need, opportunity and gaps to compete.
Chat above and watch your story fill in here.
Design
Build the service model, operating structure and commercial solution.
Chat above and watch your story fill in here.
Negotiate
Align terms, pricing, responsibilities and expectations.
Chat above and watch your story fill in here.
Execute
Implement, transition and prepare your team for success.
Chat above and watch your story fill in here.
Win
Compete for the account with evidence of readiness, and build a stronger market position.
Chat above and watch your story fill in here.
What we do
- Business discovery and enterprise-readiness
- Service mapping, SLAs and operating procedures
- Pricing, billing and commercial model
- Proposal, pitch and negotiation support
- Transition, continuity and implementation
- Automation, reporting and performance management
Typical outcomes
- Enterprise-ready operations and processes
- New client acquisition and market access
- Improved pricing and margins
- Stronger competitive positioning
- Scalable and sustainable growth
Who you'll work with
Michael A. Gerochi
Founder & Transformation Lead · Toronto, Ontario
Michael A. Gerochi has worked in IT service management, operations and business transformation since 1998 — leading service-management modernizations, data-centre and platform migrations, and pre-sales work across public-sector, financial-services, utilities and gaming organizations. AND NEW brings that enterprise experience to owner-operated businesses.
Representative engagement
Prepared an owner-operated dry cleaner to pursue a luxury hotel account.
Preparation for the pursuit. Client not named; no outcome claimed.
Service catalogue
What is offered, to what standard, and how each service is requested.
Service levels (SLAs)
Turnaround, quality and response commitments the hotel could hold them to.
Contingency model
How work continues if equipment, staff or supply fail.
Pricing & billing
A commercial model and invoicing approach suited to an enterprise buyer.
Transition plan
How the account moves from the incumbent without disrupting guests.
Technology opportunities
Where tracking, reporting or automation add real value.
Executive pitch
The story and evidence presented to the decision-makers.
Descriptions summarize the published scope; they are not the client documents.
Ways to work together
Start with the smallest step that answers your real question.
Enterprise Readiness Audit
Evidence-based assessment of your offer, operations and commercial model, with prioritized recommendations.
Useful when: You want an objective view of what a larger buyer would question before you pursue them.
Opportunity Preparation
Service, operational, commercial and proposal materials prepared for a specific pursuit.
Useful when: You have a named opportunity or bid and need to be ready for it.
Implementation Support
Putting an agreed operating model, transition, reporting or automation into practice.
Useful when: You know what needs to change and want help delivering it.
Scope and pricing are agreed with you after a conversation. No outcome is guaranteed.
Industries we support
and other owner-operated businesses ready for what's next.
Let's build what's next.
Start the free Larger-Client Readiness Check for an initial, on-screen view of what to strengthen — no email required. Or review your next step with Michael.